A cubicle is a room for one brand — its own voice, calendar, and lexicon. This walks through setting one up start to finish, in the order it actually makes sense to do it.
Click the + next to "Your Cubicles" in the sidebar, or + Create a cubicle if you're starting from empty. Give it a name and a color, save — everything below happens inside that room.
Six real cubicles, one shared hallway. Walk into the empty one and you're sitting down as a new brand.
Start with the brand you know best. Your own is the fastest to fill in correctly, and it doubles as your working example when you're showing this to anyone else.
2Getting to know youLive
Open a cubicle's Brand & voice tab, scroll to Voice (or tap the 🗣️ Voice & words shortcut), and click Start interview. Answer a few questions in plain language — no right format — then apply the results.
A few plain-language answers become four structured fields — nothing saves until you review and hit Save.
Not happy with an answer? Start over resets the chat without touching anything already saved.
3Logo & themeLive
Both live in the Brand & voice tab under Look & feel. Logo: upload one per cubicle (PNG, JPG, WEBP, or SVG, up to 5MB) — it replaces the initials badge everywhere that brand shows up. Theme: pick colors and fonts by hand, or click Detect theme from my site to pull them from a live website.
Nothing applies until you hit Save theme — the preview box shows exactly this before you commit.
Auto-detect is best-effort — a heavily JavaScript-rendered site may not return much. Manual entry always works as a fallback.
4Draft a post & run Bleed CheckLive
Write in the Post tab. Bleed Check runs right under the text box as you type, comparing your draft against every other cubicle's vocabulary — not just this one's never-says.
Same brand, one word swapped — "tarot" belongs to Satyr Arcana, so DJ Green Satyr's draft gets flagged before it ships.
✨ Optimize (next to Run Bleed Check) rewrites your draft in this cubicle's voice. 🗓 Schedule and 🚀 Publish now sit in the bar pinned to the bottom of the screen; Schedule adds the post to that brand's queue.
5Up nextLive
Each cubicle keeps its own queue, shown in Up next beside the composer (just below it on a phone) — nothing here is shared across brands.
Six brands, six calendars, visible walls between them — never merged into one master schedule.
6Connect accountsPartial
Connect accounts in the Accounts tab. Connections are per-cubicle — connecting an account for one brand never gives another brand access to it.
Two brands, two completely separate sets of connected accounts — the isolation goes all the way out to social.
Facebook & Instagram — coming soon. BrandParent is waiting on Meta's approval before these can connect for every account. Once live: Instagram posts need a photo or video; Facebook doesn't.
Bluesky — live. Generate a free app password at bsky.app and connect — no developer approval needed.
Tumblr — live. Sign in with Tumblr; posts go to your primary blog unless you pick another.
TikTok — connects, but posts stay private (visible only to you) until the app passes TikTok's review.
LinkedIn — not connectable yet; the developer app hasn't been created.
Discord — paste a channel webhook URL (Server Settings → Integrations → Webhooks → New Webhook → Copy Webhook URL). Posts go to that one channel under the cubicle's name and logo; long posts are split into 2,000-character messages.
If a platform isn't ready yet, draft and schedule anyway — the post is ready to fire the moment that connection goes live.
Photos and videos
Drop files onto the composer (or tap it on a phone to pick from your camera roll). Each post takes up to 4 PNG/JPEG images (8 MB each) or one MP4 video (up to 90 seconds and 50 MB) — not both. Files are private to your account; a platform only gets a temporary link (or the file itself) when the post goes out.
Bluesky — up to 4 images; anything over 1 MB is automatically sent as a smaller JPEG copy. Video works if your Bluesky email is verified.
Instagram — photos must be between 4:5 (portrait) and 1.91:1 (landscape); PNGs are converted to JPEG; several images become a carousel. Videos post as Reels and must be at least 3 seconds.
Facebook Page — photos, multi-photo posts, or one video.
TikTok — one video, or photos as a photo post.
Discord — files are attached to the message. Servers without boosts reject files over 10 MB, so keep Discord videos small.
LinkedIn / Pinterest — the first image only; video posts skip these with a note.
If a platform can't take what you attached, the composer warns you before you post, and that platform is skipped with a clear message while the rest still go out.